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Web App
A profit-first budget platform built for video production teams juggling complex jobs and accounting tools.
Quick Facts
Built with

The challenge
Video production studios were estimating projects in spreadsheets, then re-keying line items into QuickBooks or Xero after the fact. Margin visibility came late, scope changes slipped through unnoticed, and proposals took hours to format for clients.
The team needed a tool that could model real production budgets -- internal vs. client-facing rates, package variants, multi-tier markup -- while staying connected to the accounting systems studios already trusted.
The approach
We built a web platform with native iOS and Android companions on top of a unified API. A clean integration framework abstracts QuickBooks, Xero, FreshBooks, and GoHighLevel behind one OAuth and token-refresh pipeline so adding the next platform is a configuration change, not a rewrite.
Profit health is the centerpiece of the UI: a four-tier color-coded margin signal updates live as items change, scope-change detection flags post-approval edits, and Pro-tier AI converts kickoff transcripts into starter budgets via the OpenAI API.
The outcome